E-cigarettes – no smoke without fire?
Authors
This paper was written by the Institute and Faculty of Actuaries’ E-cigarettes Working Party.
Membership of the working party and contributing authors are set out below
N Daniels, C Cosma, A Llewellyn, D Banks, H Morris, J Copeland, E Djarlijeva
This paper expresses the views of the individual authors and not necessarily those of their employers.
Abstract
E-cigarettes, no smoke without fire?
Smoking was one of the biggest preventable killers of the 20th century and it continues to cause the
death of millions across the globe. The rapid growth of the e-cigarette market in the last 10 years and
the claims that it is a safer form of smoking, and can help with smoking cessation, has led to questions
being raised on their possible impact to society, the health of the population, and the insurance industry.
Recent media attention around the possible health implications of e-cigarette use has also ensured that
this topic remains in the public eye.
The e-cigarette working party was initiated by the Institute and Faculty of Actuaries Health and Care
Research Sub-Committee in July 2016, with the primary objective of understanding the impact of ecigarettes on life and health insurance.
In this paper we have looked at all areas of e-cigarette usage and how it relates to insurance in the UK
market. In particular we have covered the potential risks and benefits of switching to e-cigarettes, the
results of studies that have been published, the potential impact on underwriting and claims processes,
and the potential impact on pricing (based on what modelling is possible with the data available).
Research in this area is still in its infancy and data is not yet mature, which makes predicting the long
term impact of e-cigarette smoking extremely challenging e.g. there are no studies that directly measure
the mortality or morbidity impact of long-term e-cigarette use and so we have had to consider studies
that consider more immediate health impacts or look more simply at the constituents of the output of an
e-cigarette and compare them to that of a cigarette.
The data issue is further compounded by the findings of studies and the advice of national health
authorities often being conflicting. For example, while National Health Service England has publicly
stated that it supports the growth of e-cigarette usage as an aid to reduce traditional smoking behaviour,
the United States Food and Drug Administration has been much more vocal in highlighting the
perceived dangers of this new form of smoking.
Users’ behaviour also adds complexity, as dual use (using both e-cigarettes and cigarettes) is seen in
a high percentage of users and relapse rates back to cigarette smoking are currently unknown.
Having talked to a number of experts in the field, we have discovered that there is certainly not a
common view on risk. We have heard from experts who have significant concerns but also to experts
who do believe that e-cigarettes are far safer than tobacco. We have purposefully considered
conflicting evidence and have consulted with various parties so we can present differing points of view,
thereby ensuring a balanced, unbiased and fair picture of our findings is presented.
The evidence we have reviewed does suggest that e-cigarettes are a safer alternative to traditional
smoking, but not as safe as non-smoking. There are no large, peer reviewed, long-term studies yet
available to understand the true impact of a switch to e-cigarette use, so currently we are unable to
say where on the risk spectrum between cigarette smoking and life-time non-smoking they lie. We
don’t yet understand if the benefits seen in the studies completed so far will reduce the risk in the
long-term or whether other health risks will come to light following more prolonged use and study.
This coupled with concerns with the high proportion of dual use of cigarettes and e-cigarettes, relapse
rates and the recent growth in medical problems linked with e-cigarette use, mean that we need to
wait for experience to fully emerge before firm conclusions can be drawn.