This webinar, jointly delivered by the IFoA and Akur8, introduces the concepts of demand modelling and price optimisation. It explains what they are, why they matter, and how insurers can use them to balance profitability with customer retention.
Participants will gain the knowledge needed to appreciate elasticity, optimisation techniques, and their role in shaping smarter insurance pricing strategies.
Speakers:
Edwin Graham, Principal Actuarial Data Scientist at Akur8
Edwin is a Principal Actuaral Data Scientist at Akur8, based in the UK. He supports clients in improving the speed, performance, and reliability of their pricing and reserving processes. Edwin joined Akur8 in 2021 after more than ten years of experience in personal lines pricing, specifically Motor, Home, and Pet insurance at RSA Insurance Group.
Parhaam Behnoudnia, Actuarial Data Scientist at Akur8
Par is an Actuarial Data Scientist at Akur8, where he helps clients use advanced machine learning techniques to extract insights from their data and apply best practices with Akur8’s software. Prior to joining Akur8, Par worked in the motor insurance sector, focussing on building statistical models for price optimisation.