Workshop D7: To infinity and beyond: what next for life insurance?
The insurance industry is at an inflexi on point. Expectations for experience are evolving at a rapid pace while financial confidence is falling across younger generations. The lifetime and financial needs of today’s customers presents a challenge for most. People are living longer, with more flexibility needed at every life stage. How can insurers develop and adapt their market strategy to succeed in the long term. The session will consider: what products are going to be important for tomorrow’s customers; how insurers can develop the right products to meet customer needs throughout their life stages, enabled by the right technology and capabilities; what experience tomorrow’s customers are expecting; how insurers can identify and relate appropriately to their future customers, to build trust and long-standing relationships; what support tomorrow’s customers will need; different approaches to advice and guidance, and how insurers can develop suitable models to promote financial confidence and good outcomes. The session will include Strategy& (PwC’s insurance strategy experts) and customer transformation leads, with reflections from an industry participant.
