Synopsis: Ethan has been asked to develop a model to analyse an extensive set of data, including data external to his firm, with a view to implementing prices for a new product. His firm believes that it has access to a volume of data which will give it a competitive edge and has tasked a team of specialist modellers consisting of data scientists and Ethan, to develop a market-leading set of prices. Although there is time to develop and test the model, Ethan has concerns that there is insufficient time to comply with key aspects of the Actuaries’ Code and TAS 100.